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Nic Read
Nic Read (Aldershot, August 14, 1967)〔 is a British sales effectiveness expert, researcher, author, conference speaker and television producer.
==Biography==
Read was born in Aldershot in the United Kingdom in 1967 to Mary Dunn and Colin Read. His family were Ten Pound Poms who migrated from Southampton to Melbourne Australia in 1973 on the Chandris Line ocean liner RHMS Australis.
He is the founder and current managing partner of SalesLabs, a revenue growth advisory firm. His views on sales, management, employment and leadership have been featured in magazines and blogs by Forbes,〔"How to Sell to the C-Suite", Forbes, 8 May 2010; http://www.forbes.com/2010/05/08/selling-to-the-c-suite-entrepreneurs-sales-management-nicholas-read.html〕 the American Management Association,〔"The Science of Sales Growth in a Recession", the American Management Association, 1 July 2010; http://www.amanet.org/training/articles/The-Science-of-Sales-Growth-in-a-Recession.aspx〕 Inc. (magazine),〔"7 Rules for Meetings With Top Execs" by Geoffrey James, Inc., 27 June 2012;http://www.inc.com/geoffrey-james/c-suite-advice-7-rules-for-meetings-with-top-execs.html〕〔"12 Things Customers Care About by Geoffrey James, Inc., 17 August 2012; http://www.inc.com/geoffrey-james/12-things-customers-care-about.html〕 USA Today,〔"5 Questions" column, by Charisse Jones, USA Today, 5 April 2010; http://usatoday30.usatoday.com/MONEY/usaedition/2010-04-05-5questions05_ST_U.htm〕 Entrepreneur (magazine),〔''Build a High-Value Sales Organisation'', Entrepreneur South Africa magazine, 28 September 2011; http://www.entrepreneurmag.co.za/entrepreneur-today/build-a-high-value-sales-organisation/〕〔''Gearing up for Sales Excellence'' Entrepreneur South Africa magazine, 16 August 2011; http://www.entrepreneurmag.co.za/entrepreneur-today/gearing-up-for-sales-excellence/〕 ''Agency Sales'',〔''Maximizing Face Time With Customers'' by Jack Foster, Agency Sales magazine, July 2010, pp. 40-46; http://www.docstoc.com/docs/48191383/Maximizing-FACE-TIME-With-Customers〕 ''Selling Power'' magazine,〔''How to Impress Senior Execs'', by Heather Baldwin, Selling Power magazine, 24 August 2010; http://www.sellingpower.com/sales-management/?guid=NzI4MTM5〕〔''The ABCs of Selling Higher Up'', by Henry Canaday, Selling Power magazine, January–February 2010, pp 39-41; http://archive.is/SUAWC〕 ''Employee Benefits Adviser'',〔Employee Benefit Adviser; June 2010, Vol. 8 Issue 6, p60 by John Ortman〕〔"Two Tips More Than 500 CEOs Say Will Get You Their Business", on Benefit News podcast, 25 April 2012; http://eba.benefitnews.com/podcasts/〕 and in television interviews on American Broadcasting Company's ''Washington Business Tonight'',〔Washington Business Tonight interview with Nic Read; http://saleslabs.com/index.php?option=com_content&view=article&id=75&Itemid=48〕 3KTVK,〔Good Morning Arizona interview with Nic Read; http://vimeo.com/16836920〕 KDVR,〔Good Day Colorado interview with Nic Read; http://saleslabs.com/index.php?option=com_content&view=article&id=75&Itemid=48〕 and Business Day (South Africa).〔The Big Small Business Show interview with Nic Read; http://www.businessdaytv.co.za/shows/bigsmallbusinessshow/2013/11/18/the-big-small-business-show-part-3〕
Read is a member of The Church of Jesus Christ of Latter-day Saints.〔See List of Latter Day Saints under Business heading〕 As a young man he served as a proselyting missionary in an area that included Queensland, Australia and Papua New Guinea. During this assignment he liaised with Meals on Wheels kitchens to cook and deliver meals to housebound and hospitalised elderly citizens in the community. He also coordinated blood drives with the Red Cross, plus clean-up projects in Gympie, Queensland, after the Mary River rose to 21.40 metres〔''Mary River Catchment Flood Impact Report'', Mary River Catchment Coordinating Committee, February 2013: http://www.mrccc.org.au/downloads/Mary%20River%20Catchment%20Jan%202013%20Flood%20Impact%20Report.pdf〕 and flooded the town in 1992. Other assignments he fulfilled in the LDS Church include serving as a Stake mission president in Germany, as a High Council member in Germany and Australia, and as a public affairs specialist in England.
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